Consumers are the heart of your business. You need to know the factors that drive spending intentions to plan for the future. Nielsen's Global Consumer Confidence Trend Tracker, an interactive data visualization, is the latest way to explore consumer sentiments related to the economy that can affect decisions at retail.
The tool leverages historical global consumer confidence data collected since 2005 through Nielsen's Global Survey of Consumer Confidence and Spending Intentions, which spans 61 countries to represent a global online population of some two billion consumers—the largest survey of its kind! The tool's snapshot and trended views provide at-a-glance perspectives on what affects consumer confidence and how it changes over time.
Each quarter, Nielsen reports Consumer Confidence Index results, represented by the bars in this tool. The index measures perceptions about local job prospects, personal finances and immediate spending intentions. By selecting data points related to these factors, the tool allows you to create dynamic visualizations by region, country and time period.
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The Nielsen Global Survey of Consumer Confidence and Spending Intentions polled more than 30,000 online consumers in 61 countries throughout Asia-Pacific, Europe, Latin America, the Middle East/Africa and North America. The sample includes Internet users who agreed to participate in this survey and has quotas based on age and sex for each country. It is weighted to be representative of Internet consumers by country. Because the sample is based on those who agreed to participate, no estimates of theoretical sampling error can be calculated. However, a probability sample of equivalent size would have a margin of error of ±0.6% at the global level. This Nielsen survey is based only on the behavior of respondents with online access. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60% Internet penetration or an online population of 10 million for survey inclusion. The China Consumer Confidence Index is compiled from a separate mixed methodology survey among 3,500 respondents in China.